Google Analytics Fundamentals Course

Get trained in Google analytics

Google analytics certification course is packed with various techniques and methods which you can use to track the analytics and learn how your website performs. You should implement and track analytics of every project to track worth what you doing.

This program is crafted meticulously covering various modules to offer you real time exposure in Google analytics strategies to stay ahead in the digital era.

Who Should Enroll For This Course?

Most suited for those who are interested in tracking the performance. This course is specially designed for the every one who looking to get fundamental training in Google analytics.

Become an Google analytics expert in 30Hrs

This programme provides an opportunity to learn from Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

Course Modules

Course Overview & Initial Skills Assessment

Explanation of Course
Open Skills Assessment
Pre-Course Survey
Importance of Analytics
Understanding Digital Analytics
Discovering Your Customers Journey (Traditional Conversion Funnel vs Customer Focused Decision Path)
Building Your Analytics Infrastructure
Capturing Data:Qual & Quant
Pairing Site Actions to Business Objectives
Continuous Improvement Cycle
Essential Analysis Techniques
Segmentation & Context
Conversion Types and Attributes
Macro vs Micro
Marketing Attribution
Last-click Attribution
Google Analytics Sandbox

Developing your plan for measuring site success

Building a Solid Team or DIY
Defining Your Measurement Plan
Documenting Technical Considerations
Create an Implementation Plan
Implementing Your Tracking Code
Maintaining & Refining Data Collection & Reports
Exploring Models for Designing a Robust Measurement Plan
Document Business Objectives
ID supporting Strategy & Tactics
Selecting the metrics for your KPI’s
Deciding how to segment your data
Selecting Targets for your KPI’s

Four basic components of Google analytics

Collection
Processing
Configuration
Reporting

Key Metrics & Dashboard Jargon

Data Types:Dimensions vs. Metrics
Visitors
Visits
Pageviews
Events
TIme-Based Metrics
Bounce Rate
Event Tracking

Tagging Your Site with Google Analytics Code

Setting up your Google Analytics Profile
Verifying Setup
Tagging Options

Best Practices for building your account structure

Accounts Properties Views
Managing Access
Roll-up Reporting
Importance of Unfiltered, Master & Test Views

Filtering Data for your Business

Using filters to include data, exclude data and customizing reports
Understanding how filters work
Excluding internal employee traffic
Setting up filter conditions
Predefined vs custom filters
Exclude filters
Lowercase filters
Include filters
Uppercase filters
Advanced filtering to replace, remove and/or combine fields for complex reporting
Building Your Library
Best Practices for filtering data

Goals & E-commerce

Conversions:Macro vs Micro
Enabling Goals to measure conversions
4 Goal Types (within 2 measures)
Measuring User Actions
Destination Goals
Event Goals
Measuring User Engagement
Pages per Visit Goal
Duration Goal
Set Up Your Goals
Verifying Your Goals
Placing Values on Your Goals
Defining Your Goal Funnels
Multi-Channel Funnel Reports
Ecommerce Reporting
Ecommerce Tracking Set Up
Tracking Comparison:Goal vs Ecommerce in Google Analytics

Marketing Campaign Tracking

Tie conversions & revenue to marketing investment
Campaign Dimensions / User Attributes
Source
Medium (Defaults)
‘Organic’ Traffic
‘Referral’ Traffic
‘None’
Customizing Campaign Tracking with 5 Link Tags (3 Essential, 2 Optional)
Essential
Source
Medium
Campaign
Optional
Term (Keywords)
Content (Versions)
Google Analytics URL Builder
Auto-Tagging with Google AdWords
Predefined Channels
Direct
Email
Social
Organic
Display
Finding Meaningful Campaign Information in Reports
Using Dimensions in Custom Reports & Custom Dashboards

Traffic Reports

Reporting Overview

Dates:Ranges, Comparison, Graphs & Annotations
Dimensions:Primary & Secondary
Metrics:Site Usage, Goal Set & Ecommerce Tabs
Table Filters
Data Visualization:Data, Percentage, Performance, Comparison & Pivot Views
Plotting Rows, Expanding Row Counts & Using Shortcuts
Audience Reports
Acquisition Reports
AdWords Reports
Behavior Reports
Custom Reports & Dashboards

ROI Reports

Goal Flow Reports:Setup & Navigation
Ecommerce Reports:Setup & Navigation
Product Performance Report
Sales Performance Report
Transactions Report
Multi-Channel Funnel Report
Conversion Paths & Lookback
Defining Channels
First, Assist & Last Interactions
Assisted Conversions Report
Top Conversion Paths Report
Time Lag Report
Path Length Report

After Learning

GOOGLE ANALYTICS FUNDAMENTALS – 30HRS.

You can implement and track the performance of your online properties. You could basic understanding in Google Analytics.