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Get Trained in in-depth SEO
To thrive in the digitally-driven marketing landscape, it is essential to possess a thorough understanding of SEO concepts. Join our Certified SEO (Search Engine Optimization) Training Program to start your career.
Our meticulously structured training program is designed to cover various modules, providing real-time exposure to SEO strategies for staying ahead in the digital era. By participating in the short-term SEO training program offered by AITEE, you can kickstart your career as a certified SEO researcher. We are dedicated to delivering advanced A to Z SEO training, covering concepts to execution using various SEO tools, through our specialized SEO course designed for beginners and job seekers.
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Duration:
80 Hours -
Eligibility:
+2 / Diploma / Degree -
Consultation:
+91-9495425444,
+91-471-2544425
Get Course Details
Who Should Enroll For This Course?
Most suited for freshers and who want to go in depth. This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing and go beyond with advanced techniques.
Course Highlights
- SEO Basics
- WordPress Web Development
- Long Term Content Planning
- On Page and Off Page SEO
- GMB Listing – Google Map
- Measuring SEO Effectiveness
- Study of Google Analytics
- Google Tag Manager
- Indexing & Crawling Basics
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Conducting Keyword Research - Identify Initial Keywords, Gather Metrics, and Organize Keyword Mapping.
- Google Keyword Planner Tool
- On-page SEO
- HTML Basics
- Fundamentals of Web Pages: Understanding HTML, JavaScript, and CSS
- Basic HTML Tags to create a web page
- SEO-Optimized HTML Tags: Title, H1, META Tags, IMG, A
- Title, H1, Meta Description, Keyword Usage
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Analysis of Page Speed (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Mobile SEO
- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search Schema Markups
- What is Schema & Why is it relevant to SEO
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags: Organization, Website, BlogPosting, Local Busines
- How Schema shows up in SERPs
Off-page SEO
- Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings/citations SEMrush.com Backlink
- Backlink audit of one website
- How to audit backlinks of competitors and gain
SEO Edit, Tools, Measurement
- What are SEO Audits?
- Different Types of SEO Audits.
- Comprehensive SEO Audit Checklist - Utilizing Screaming Frog SEO Spider, SEMRush Backlink Audit, and Conducting Page Speed Audit with GTMetrix / Google Pagespeed Insights.
- Mobile Site Audit
Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd, and other social channels for SEO
After Learning
You will be able to make the online presence of a company or your project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.
Become an SEO expert in 80Hrs
This program offers the chance to learn from experienced Google Certified Expert Trainers with decades of marketing expertise. The course, designed after thorough research, is geared towards shaping you into a Digital Marketing expert.
Enroll in our 80-hour SEO certificate courses, available both online and offline through AITEE. Our digital marketing certification program includes job placement assistance and hands-on experience. Our institute is situated in Thiruvananthapuram within Kerala
Course Modules
- Evolution Of SEO
- Terms & Definitions Of SEO
- SEO Business Concepts
- Business Impact Of SEO
- Periodic Table Of SEO Success Factors
- Search Engine Landscape(Website terminology)
- Search Engine Index
- Analyzing Search Engines
- Google’s History Of Major Algorithm Updates
- The Need For A Keyword Research Plan
- How to Research Your Keywords
- Tools To help You Analyze Keywords
- Understanding Keyword Attributes & Distribution
- Ongoing Keyword Evaluation
- Understanding content Optimization
- Optimizing Structure
- Optimizing textual Page Elements
- Analyzing Content Quality
- Domain Signals for SEO
- Manage Website URLs
- Identify and Remove Duplicate Content
- Additional Optimization & Management
- Webmaster tools
- Moving To A New Domain Or Redesign
- The Importance Of Links
- Evaluating Backlinks
- Methods Of Backlinks
- Advanced Concepts and Best Practises To linking
- Dealing With Problem Links
- Overview of long-term content strategies
- Planning a successful content strategy and avoid common mistakes
- Defining your audience topic angle and style
- Understanding different types of content
- Working with an editorial calendar
- Promoting your content with social media
- Measuring content performance
- Measuring SEO Performance
- Measuring The Impact Of Social Media
- Analyzing links
- Analyzing Keywords
- SEO Site Audit
- Understanding SEO and E-Commerce
- Working with Semantic HTML for E-Commerce
- The Technical Components Of E-Commerce
- Exploring E-Commerce Information Architecture
- Producing E-Commerce Content
- Leveraging Link Building and social Media for E-commerce
- Understanding Google My Business
- Setting Up and Optimizing Google+ Business Listing
- Managing your Citations
- Getting more Reviews For your Business
- Optimizing Your Website For Local Search
- Understanding Mobile SEO
- Configuring Your Website For Mobile
- Optimizing Your Website For Feature Phones and Smartphones
- Developing mobile friendly content
- Understanding the basics
- Why Google analytics
- How Google Analytics works
- How to setup analytics account
- Understanding full reports
- Dashboard and shortcuts
- Basic campaign and conversion tracking
- Starting out with Google Tag Manager
- Setting up Google Tag Manager
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
After Learning
You will be able to make the online presence of a company or your project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.
Quick Links
Connect
- +91-471-2544425
- +91-9495425444
- info@aitee.in
