Professional Diploma in Digital Marketing

the Journey from a Layman to an Expert

The Professional Diploma in Digital Marketing is an introductory to intermediate-level course that comprehensively covers the core aspects of digital marketing. ⁤⁤With the high demand for digital marketing experts, companies are actively seeking skilled individuals to expand their business onto the digital platform. ⁤⁤This advanced digital marketing training program is conducted through live sessions and real-time project implementations. ⁤

⁤A distinctive feature of this diploma course is that it does not necessitate higher qualifications for enrollment; a passion and interest in exploring the dynamic digital world are the only prerequisites. ⁤⁤Offered by the proven experts at Areva Digital, this comprehensive three-month digital marketing program is designed to nurture highly talented digital marketing professionals. ⁤

⁤Customized class timings and curriculum add an advantage, facilitating easy and tailored learning. ⁤⁤The inclusion of additional technical certifications in digital marketing sets individuals apart in their digital marketing careers, providing a competitive edge in the industry ⁤


Course Highlights

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    Who Should Enroll For This Course?

    Most suited for freshers and job seekers.
    This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing.

    Transform into a Digital Marketing Expert in 280 Hours

    Join our program to learn from expert trainers who are certified by Google, and have years of marketing experience. This specially designed course prepared by extensive research, is your pathway to becoming a proficient Digital Marketing expert.
    AITEE offers a comprehensive 280-hour digital marketing course, providing certification, job placement assistance, and valuable hands-on experience. Our digital marketing institute is situated in Thiruvananthapuram within Kerala, offering a convenient and accessible learning environment.

    Course Modules

    • Keyword Research
    • On-Page Optimization
    • Quality Content
    • Link Building
    • User Experience (UX)
    • Crawling
    • Indexing
    • Ranking Algorithms
    • Search Query
    • Processing
    • Identifying Relevant Keywords
    • Search Volume and Trends
    • Competitor Keyword Analysis
    • Long-Tail Keywords
    • SERP Analysis
    • Keyword Placement and Density
    • Quality and Relevance of Content
    • Optimized Meta Tags
    • Image Optimization
    • Internal and External Linking
    • Domain Signals for SEO
    • Manage Website URLs
    • Identify and Remove Duplicate Content
    • Additional Optimization & Management
    • Webmaster tools
    • Moving To A New Domain Or Redesign
    • The Importance Of Links
    • Evaluating Backlinks
    • Methods Of Backlinks
    • Advanced Concepts and Best practices for linking
    • Dealing With Problem Links
    • Strategic Content Calendar
    • Audience-Centric Approach
    • Evergreen and Pillar Content
    • Adaptability and Flexibility
    • SEO Integration
    • Measuring SEO Performance
    • Measuring The Impact Of Social Media
    • Analyzing links
    • Analyzing Keywords
    • SEO Site Audit
    • Understanding SEO and E-Commerce
    • Working with Semantic HTML for E-Commerce
    • The Technical Components Of E-Commerce
    • Exploring E-Commerce Information Architecture
    • Producing E-Commerce Content
    • Leveraging Link Building and social Media for E-commerce
    • Understanding Google My Business
    • Setting Up and Optimizing Google+ Business Listing
    • Managing your Citations
    • Getting more Reviews For your Business
    • Optimizing Your Website For Local Search
    • Responsive Design
    • Optimized Page Speed
    • Mobile-Optimized Content
    • Mobile-First Indexing
    • Local SEO for Mobile
    • Understanding the basics
    • Why Google analytics
    • How Google Analytics works
    • How to setup analytics account
    • Understanding full reports
    • Dashboard and shortcuts
    • Basic campaign and conversion tracking
    • Centralized Tag Management
    • User-Friendly Interface
    • Event Tracking and Custom Triggers
    • Version Control and Rollback
    • Integration with Analytics Platforms
    • What is social media?
    • History of social media marketing
    • Importance of social media
    • SMO strategy for business
    • Social media key concept
    • Business profile creation
    • Brand Awareness
    • Social media engagement
    • Viral marketing

    Facebook Optimization & Marketing

    • Profile Optimization
    • Content Strategy
    • Audience Targeting
    • Facebook Ads
    • Engagement and Community Building

    Instagram Marketing

    • Profile Optimization
    • Visual Consistency
    • Hashtag Strategy
    • Engagement and Interaction
    • Instagram Stories and Reels

    Pinterest Marketing

    • Optimized Business Profile
    • Strategic Board Creation
    • Visually Appealing Pins
    • Keyword Optimization
    • Promoted Pins and Advertising

    Twitter Marketing

    • Profile Optimization
    • Consistent Posting and Engagement
    • Hashtag Utilization
    • Visual Content Integration
    • Twitter Ads and Analytics

    LinkedIn Marketing

    • Optimized Company Profile
    • Employee Advocacy
    • Thought Leadership Content
    • LinkedIn Ads
    • Networking and Relationship Building

    Google Ads

    • Keyword Research and Selection
    • Compelling Ad Copy
    • Ad Extensions
    • Targeting and Audience Segmentation
    • Conversion Tracking and Optimization

    Social Media ROI

    • Define Clear Objectives and Goals
    • Track Key Performance Indicators (KPIs)
    • Attribution Modeling
    • Cost Analysis
    • Customer Lifetime Value (CLV)

    Introduction to PPC Marketing

    • Definition of PPC
    • Google Ads and Other Platforms
    • Keyword Research
    • Ad Creation and Copywriting
    • Bid Management and Budgeting

    SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

    • Identify Relevant Industry Terms
    • Use Keyword Research Tools
    • Focus on Long-Tail Keywords
    • Competitor Analysis
    • Consider User Intent

    Setting up a PPC campaign 

    • Define Campaign Objectives
    • Keyword Research and Selection
    • Create Compelling Ad Copy
    • Set Budgets and Bidding Strategy
    • Ad Extensions and Targeting Options
    • Implement Conversion Tracking

    Introduction to Google AdWords – Part I 

    • Overview of Google AdWords
    • Campaign Structure
    • Keyword Selection
    • Ad Formats
    • Ad Auction and Quality Score

    Introduction to Google AdWords – Part II 

    • Targeting Options
    • Ad Extensions
    • Ad Scheduling
    • Budgeting and Bidding Strategies
    • Conversion Tracking
    • Installation and Setup
    • Theme Selection and Customization
    • Content Creation with Posts and Pages
    • Plugin Integration for Functionality
    • Search Engine Optimization (SEO)
    • Fundamentals of affiliate marketing
    • Introduction to becoming an affiliate publisher
    • Introduction to becoming an affiliate advertiser
    • Analytics: How to track your networks
    • Content Planning and Strategy
    • Optimized Video Titles and Descriptions
    • Eye-Catching Thumbnails
    • Audience Engagement and Interaction
    • Promotion and Collaboration
    • Analytics and Optimization
    • Customer-Centric Approach
    • Content Creation and Distribution
    • Lead Generation and Nurturing
    • SEO Optimization
    • Data-Driven Decision-Making

    After Learning

    You will be able to make the online presence of a company or your project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.

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