Executive Program In Digital Marketing

Get trained in digital marketing for career advancement

To be effective and successful executives in this digitally fit marketing environment, you need to be equipped with all concepts of digital marketing and boost your existing skills. Join our Premium executive Course to enhance your career.

This program is crafted meticulously covering various modules to offer you real time exposure in digital marketing strategies to stay ahead in the digital era.

Who Should Enroll For This Course?

Most suited for freshers and who want to go in depth. This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing and go beyond with advanced techniques.

Become a Digital Marketing expert in 80Hrs

This programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

Learn 80Hrs digital marketing courses in Trivandrum by AITEE. Certification in digital marketing course with job placement assistance and hands-on experience. We have digital marketing Institute located in Thiruvananthapuram with in Kerala.

Course Modules

Overview of SEO basics

Evolution Of SEO
Terms & Definitions Of SEO
SEO Business Concepts
Business Impact Of SEO
Periodic Table Of SEO Success Factors

How search engine works

Search Engine Landscape(Website terminology)
Search Engine Index
Analyzing Search Engines
Google’s History Of Major Algorithm Updates

Keyword research & competitive analysis

The Need For A Keyword Research Plan
How to Research Your Keywords
Tools To help You Analyze Keywords
Understanding Keyword Attributes & Distribution
Ongoing Keyword Evaluation

On page optimization- content CEO

Understanding content Optimization
Optimizing Structure
Optimizing textual Page Elements
Analyzing Content Quality

on page optimization- technical SEO

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization & Management
Webmaster tools
Moving To A New Domain Or Redesign

OFF page SEO

The Importance Of Links
Evaluating Backlinks
Methods Of Backlinks
Advanced Concepts and Best Practises To linking
Dealing With Problem Links

long term content planning

Overview of long-term content strategies
Planning a successful content strategy and avoid common mistakes
Defining your audience topic angle and style
Understanding different types of content
Working with an editorial calendar
Promoting your content with social media
Measuring content performance

Measuring SEO Effectiveness

Measuring SEO Performance
Measuring The Impact Of Social Media
Analyzing links
Analyzing Keywords
SEO Site Audit

SEO in E-commerce

Understanding SEO and E-Commerce
Working with Semantic HTML for E-Commerce
The Technical Components Of E-Commerce
Exploring E-Commerce Information Architecture
Producing E-Commerce Content
Leveraging Link Building and social Media for E-commerce

Google business listing

Understanding Google My Business
Setting Up and Optimizing Google+ Business Listing
Managing your Citations
Getting more Reviews For your Business
Optimizing Your Website For Local Search

Mobile SEO

Understanding Mobile SEO
Configuring Your Website For Mobile
Optimizing Your Website For Feature Phones and Smartphones
Developing mobile friendly content

Google Analytics

Understanding the basics
Why Google analytics
How Google Analytics works
How to setup analytics account
Understanding full reports
Dashboard and shortcuts
Basic campaign and conversion tracking

Google tag manager

Starting out with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing

SMM Social Media Marketing

What is social media?
History of social media marketing
Importance of social media
SMO strategy for business
Social media key concept
Business profile creation
Brand Awareness
Social media engagement
Viral marketing

Facebook Optimization & Marketing

Introduction to Facebook
Setting up and optimization of facebook profile
Introduction to facebook groups and its importance
Facebook events
Creating A Facebook Page For Your Business
Effective Facebook Marketing Strategy
Overview of facebook adverts and how it Works
Facebook Ads manager
Setting up Ads and campaigns
Introduction to audiences in Facebook ads and the various types.
The importance of remarketing in Facebook

Instagram Marketing

What Is Instagram All About
Why Businesses Should Use Instagram
Setting Your Profile Up For Success
How to Build Followers and Gain Attention
How to make money with instagram
Position Your Business on Instagram
Hashtags #The Key To Success
Latest Instagram updates

Pinterest Marketing

Pinterest Business Marketing
Staying consistent with Pinterest
Creating Your Pinterest Business Account
Pinterest Power Tools
Basics of Pinning – What You Should Know
Creating Pinterest Badges & Widgets

Twitter Marketing

Getting Started: Creating an Effective Twitter Profile
Twitter Fundamentals – Setup and Basic Functions
Importance of tweet quality to ensure engagement
Twitter Daily Operations and marketing strategy

LinkedIn Marketing

Boost Your LinkedIn Profile
How to Post on LinkedIn to Become an Expert
How to Add New Sales Prospects on LinkedIn and Contact Them
How to Add More LinkedIn Connections Using Advanced Search
How to Add Tags to Your Contacts for Easy Searching
How to Easily Get More Endorsements and Recommendations
How to Get Amazing Recommendations on Your Profile
How to Get Your LinkedIn Profile to Rank in Search Engines
How to Make Sure Your LinkedIn Profile Ranks in Search Engines
How to Use LinkedIn’s Blogging Platform for More Visibility
LinkedIn Ads

Google+ Marketing

Setup Google Plus Profile
Google Plus for Business Setup
Using Google Plus
Google Plus Photos, Circles, Communities, Events
How to Market Your Business Using Google Plus

Social Media ROI

Social Media Marketing ROI Intro
Key elements of social media ROI calculation
Reasons to calculate social media ROI
How to calculate Social Media Marketing Return
Challenges with calculating return
Identify your SM goals and actions
Social Media Marketing ROI calculation
Benefits of social media beyond dollars
Enhancing your social media ROI
Calculate the value of action

SEM Search Engine Marketing

Introduction to PPC Marketing

Overview of PPC Marketing Training
What PPC Marketing is All About
Why You Should be Using PPC Marketing for Your Business
Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

Create effective ads
Learn keyword based bidding strategies
Balance keywords and quality score
Common mistakes to avoid
Focus on negative keywords
Add dimensions of location, timing and word structures
Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

Creating a PPC Campaign in Google AdWords
Creating a PPC Campaign in Bing
Creating a PPC Campaign on 7Search
Creating a PPC Campaign in Facebook
Creating a PPC Campaign in Twitter
Creating a PPC Campaign in LinkedIn
Tracking Your PPC Ad Campaigns
Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

The Importance Of using Google Adwords
Understanding the Auction
The Importance of Ad Relevance
Relevant Landing Pages
Adwords Account Structure
Keyword Strategy & Tools
Google Keyword Planner
Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports

Web Development using WordPress

Introduction to Domain
How to Register a Domain Name
WordPress Overview
Creating an Online Resume/Portfolio
Creating a Blog
Adding a favicon site icon
Web Domain & Hosting
Installing WordPress
Customizing your Website
Creating Content
Website SEO – How to rank better on Google
How to Backup your Website
Google Analytics for your Website

Affiliate Marketing

Fundamentals of affiliate marketing
Introduction to becoming an affiliate publisher
Introduction to becoming an affiliate advertiser
Analytics: How to track your networks

Inbound Marketing

Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
The Fundamentals of Blogging
Amplifying Your Content with Social Media
Enticing Clicks with Calls-to-Action
How do you create successful CTAs?
The Anatomy of a Landing Page
create successful landing pages
Guiding the Next Step with Thank You Pages
Create successful thank you pages?
Sending the Right Email to the Right Person
How do you send the right email to the right person?
The Power of Smarketing
Smarketing critical to inbound success
Smarketing result in alignment
Integrate Smarketing into your organization?
Taking Your Sales Process Inbound
Ways to delight your customers
The seven customer delight guidelines

After Learning

You will be able to; Make online presence of a company or your own project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.