Professional Diploma in Digital Marketing

the Journey from a Layman to an Expert

The Professional Diploma in Digital Marketing is an introductory to intermediate-level course that comprehensively covers the core aspects of digital marketing. ⁤⁤With the high demand for digital marketing experts, companies are actively seeking skilled individuals to expand their business onto the digital platform. ⁤⁤This advanced digital marketing training program is conducted through live sessions and real-time project implementations. ⁤

⁤A distinctive feature of this diploma course is that it does not necessitate higher qualifications for enrollment; a passion and interest in exploring the dynamic digital world are the only prerequisites. ⁤⁤Offered by the proven experts at Areva Digital, this comprehensive three-month digital marketing program is designed to nurture highly talented digital marketing professionals. ⁤

⁤Customized class timings and curriculum add an advantage, facilitating easy and tailored learning. ⁤⁤The inclusion of additional technical certifications in digital marketing sets individuals apart in their digital marketing careers, providing a competitive edge in the industry ⁤

Course Highlights

HTML 5 Basics
Digital Marketing Overview
Website Planning and Structure
Basics to Advance SEO
Google Analytics
Affliate Marketing
Content Marketing
Advanced SEO Technique

Advance Social Media Techniques
Google Search Advertising
WordPress Website Designing
Advanced Keyword Research
Mobile SEO Technique
Inbound Marketing
E-Commerce SEO
Blackhat SEO

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Who Should Enroll For This Course?

Most suited for freshers and job seekers.
This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing.

Transform into a Digital Marketing Expert in 280 Hours

Join our program to learn from expert trainers who are certified by Google, and have years of marketing experience. This specially designed course prepared by extensive research, is your pathway to becoming a proficient Digital Marketing expert.
AITEE offers a comprehensive 280-hour digital marketing course, providing certification, job placement assistance, and valuable hands-on experience. Our digital marketing institute is situated in Thiruvananthapuram within Kerala, offering a convenient and accessible learning environment.

Course Modules

Overview of SEO basics

Keyword Research
On-Page Optimization
Quality Content
Link Building
User Experience (UX)

How search engine works

Crawling
Indexing
Ranking Algorithms
Search Query
Processing

Keyword research & competitive analysis

Identifying Relevant Keywords
Search Volume and Trends
Competitor Keyword Analysis
Long-Tail Keywords
SERP Analysis

On page optimization- content CEO

Keyword Placement and Density
Quality and Relevance of Content
Optimized Meta Tags
Image Optimization
Internal and External Linking

on page optimization- technical SEO

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization & Management
Webmaster tools
Moving To A New Domain Or Redesign

OFF page SEO

The Importance Of Links
Evaluating Backlinks
Methods Of Backlinks
Advanced Concepts and Best practices for linking
Dealing With Problem Links

long term content planning

Strategic Content Calendar
Audience-Centric Approach
Evergreen and Pillar Content
Adaptability and Flexibility
SEO Integration

Measuring SEO Effectiveness

Measuring SEO Performance
Measuring The Impact Of Social Media
Analyzing links
Analyzing Keywords
SEO Site Audit

SEO in E-commerce

Understanding SEO and E-Commerce
Working with Semantic HTML for E-Commerce
The Technical Components Of E-Commerce
Exploring E-Commerce Information Architecture
Producing E-Commerce Content
Leveraging Link Building and social Media for E-commerce

Google business listing

Understanding Google My Business
Setting Up and Optimizing Google+ Business Listing
Managing your Citations
Getting more Reviews For your Business
Optimizing Your Website For Local Search

Mobile SEO

Responsive Design
Optimized Page Speed
Mobile-Optimized Content
Mobile-First Indexing
Local SEO for Mobile

Google Analytics

Understanding the basics
Why Google analytics
How Google Analytics works
How to setup analytics account
Understanding full reports
Dashboard and shortcuts
Basic campaign and conversion tracking

Google tag manager

Centralized Tag Management
User-Friendly Interface
Event Tracking and Custom Triggers
Version Control and Rollback
Integration with Analytics Platforms

SMM Social Media Marketing

What is social media?
History of social media marketing
Importance of social media
SMO strategy for business
Social media key concept
Business profile creation
Brand Awareness
Social media engagement
Viral marketing

Facebook Optimization & Marketing

Profile Optimization
Content Strategy
Audience Targeting
Facebook Ads
Engagement and Community Building

Instagram Marketing

Profile Optimization
Visual Consistency
Hashtag Strategy
Engagement and Interaction
Instagram Stories and Reels

Pinterest Marketing

Optimized Business Profile
Strategic Board Creation
Visually Appealing Pins
Keyword Optimization
Promoted Pins and Advertising

Twitter Marketing

Profile Optimization
Consistent Posting and Engagement
Hashtag Utilization
Visual Content Integration
Twitter Ads and Analytics

LinkedIn Marketing

Optimized Company Profile
Employee Advocacy
Thought Leadership Content
LinkedIn Ads
Networking and Relationship Building

Google Ads

Keyword Research and Selection
Compelling Ad Copy
Ad Extensions
Targeting and Audience Segmentation
Conversion Tracking and Optimization

Social Media ROI

Define Clear Objectives and Goals
Track Key Performance Indicators (KPIs)
Attribution Modeling
Cost Analysis
Customer Lifetime Value (CLV)

SEM Search Engine Marketing

Introduction to PPC Marketing

Definition of PPC
Google Ads and Other Platforms
Keyword Research
Ad Creation and Copywriting
Bid Management and Budgeting

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

Identify Relevant Industry Terms
Use Keyword Research Tools
Focus on Long-Tail Keywords
Competitor Analysis
Consider User Intent

Setting up a PPC campaign

Define Campaign Objectives
Keyword Research and Selection
Create Compelling Ad Copy
Set Budgets and Bidding Strategy
Ad Extensions and Targeting Options
Implement Conversion Tracking

Introduction to Google AdWords – Part I

Overview of Google AdWords
Campaign Structure
Keyword Selection
Ad Formats
Ad Auction and Quality Score

Introduction to Google AdWords – Part II

Targeting Options
Ad Extensions
Ad Scheduling
Budgeting and Bidding Strategies
Conversion Tracking

Web Development using WordPress

Installation and Setup
Theme Selection and Customization
Content Creation with Posts and Pages
Plugin Integration for Functionality
Search Engine Optimization (SEO)

Affiliate Marketing

Fundamentals of affiliate marketing
Introduction to becoming an affiliate publisher
Introduction to becoming an affiliate advertiser
Analytics: How to track your networks

Youtube Marketing [V-Blogging]

Content Planning and Strategy
Optimized Video Titles and Descriptions
Eye-Catching Thumbnails
Audience Engagement and Interaction
Promotion and Collaboration
Analytics and Optimization

Inbound Marketing

Customer-Centric Approach
Content Creation and Distribution
Lead Generation and Nurturing
SEO Optimization
Data-Driven Decision-Making

After Learning

You will be able to make the online presence of a company or your project at higher positions. Design digital marketing campaigns, and bring a business to top ranking.